You vs You Fitness
[01] Online 1:1 Coaching

You vs
You.

The only opponent worth beating is the version of you that quits. Premium coaching for people done settling for average.

Apply Now →See Programs
500+
Clients coached
20yr
In the trenches
97%
Renewal rate
The Code

No shortcuts.
No excuses.

We don't sell shortcuts, "hacks," or motivational fluff. We build operators — people who train hard, eat with intention, and show up when no one's watching.

Every program is custom. Every check-in is real. Every rep counts. If you want comfortable, this isn't for you.

Programs

Pick your fight.

All programs →
Foundation
Build the base. Learn the work.

Foundation

$149/ month
  • →Custom training program updated monthly
  • →Nutrition framework + macros
  • →App-based workout tracking
  • →Bi-weekly check-ins via text
Apply for Foundation →
Most picked
Customized
Coaching that adapts to your week.

Customized

$349/ month
  • →Everything in Foundation
  • →Weekly 1:1 video check-ins
  • →Form review on every lift
  • →Direct text access to your coach
Apply for Customized →
Elite
Total operator. Body, mind, performance.

Elite

$749/ month
  • →Everything in Customized
  • →2x weekly live calls
  • →Mindset & psychology coaching
  • →Bloodwork & biomarker review
Apply for Elite →
New · A You vs You Product

The AI Trainer App.

Workouts, nutrition, check-ins, and accountability — in one system. Plans from $9.99/mo. Built into the You vs You ecosystem.

Explore the App →

AI-Powered Programs

Personalized workout and nutrition plans tailored to your goals.

Smart Nutrition Tracking

Log meals, scan barcodes, and get AI meal suggestions with full micro tracking.

Progress Analytics

Visualize body composition, strength PRs, and trends over time.

Coach Mike — head coach at You vs You
Meet Coach Mike

20 years.
Zero excuses.

I'm Mike — and I've coached executives, athletes, parents, and weekend warriors. What works isn't complicated — it's just hard. My job is to make sure you do the right hard things, in the right order, for long enough.

ISSA
Certified Trainer
500+
1:1 clients
20yr
Coaching
97%
Renewal rate
Read the full story →
Receipts

What clients say.

★★★★★
"I'd tried everything. What changed was the accountability — knowing my coach was checking in made me stop negotiating with myself."
Marcus T.
Lost 38 lbs in 6 months
★★★★★
"I came for fat loss and found something deeper. The mindset work transformed how I approach hard things in every part of my life."
Sarah K.
First pull-up at 41
★★★★★
"No fluff, no gimmicks. Just smart programming, real coaching, and a coach who actually gives a damn whether you show up."
James R.
Added 80 lbs to deadlift

Ready to start?

Applications are reviewed personally. We only take clients we know we can win with.

Apply for Coaching →